The person behind Voilà is Fia Reispass, Swedish but living in Biarritz, France. She started the children's brand Petitbo in 2011 with the aim to make something a little bit different. Clothes that were not too childish but still comfortable and easy to wear. Quickly fringes became the brands signature detail and you found them in every collection in several different ways. The brand has been sold in shops in over 30 countries around the world.
In 2017 Fia gave birth to a son and decided to take a pause with Petitbo to be able to enjoy the new life as a mother to the fullest. Beginning of 2019 when Louis had started kindergarten Fia decided to get back in business though and Petitbo, the physical shop opened it´s doors the 13th of June in Biarritz, France.
September 2020 the company and brand changed name to Voilà and the story continues...
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